Marketing and Sales

Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

This course studies advertising fundamentals. Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Examination of advertising's relationship to other promotional elements of selling, sales promotion and publicity, and the functions and operation of an advertising agency.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

This course explains the importance of promotions in the marketing. It defines the steps in promotion planning and components of sales promotions, trade promotions, and techniques in consumer promotions along with promotional strategies, motivational and support programs, event sponsorship, premiums, contests and sweepstakes.

Prerequisites: None. Offered: Varies

Credit Breakout:  2.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Each student will spend at least two hours per week preparing for class.

This course explains the nature and use of public relations as a promotional tool. Training in the writing and preparation of press releases and press kits, publicity campaigns, conduct of press conferences, and other public relations tools. Course also includes current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques.

Prerequisites: None.

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

The understanding of print and electronic visual communications is an integral part of marketing communications. In this course, students will be introduced to the fundamentals of the role visual communications plays in the marketing process. The course includes study how to select pictures to use in e-marketing, public relations and print including the importance of a photograph's content. Students will familiar with the role visual communication specialists play in the marketing process.

Prerequisites: None. Offered: Varies

Credit Breakout:  1.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course provides an overview of electronic commerce by examining and evaluating tactics of businesses utilizing the internet and other electronic media as part of their marketing mix. A review is made of Web technology trends and e-commerce strategies.

Prerequisites: None

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction.

Prerequisites: None. Offered: Varies

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

Examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, contract, employment, and labor laws and how they affect business, such as harassment, discrimination, TORTS, documentation and terminations.

Prerequisites: None. Offered: fall, spring

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Students will be expected to attend classes, participate in classroom activities and turn in assignments on time.

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