Meeting and Event Management

Learn strategies to develop meaningful, well-organized conferences, meeting and special events, perfect for meeting planners experienced with logistics who want to develop the principles and techniques that form the foundation of meeting and event programs. Individuals interested in a meeting planning career or just starting in the field will want to build their career on the fundamentals included in this curriculum.

Prerequisites: None. Offered: Fall, Spring

Credit Breakout:  2.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the course syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Whether you are interested in the field of meeting planning or already an experienced meeting planner, this is the hands-on, dynamic course you have been looking for to hone your skills and learn new techniques. This course delivers tricks of the trade and new twists while refreshing time-tested practices. Students will learn how to apply the Convention Industry Council meeting profile and request for proposal accepted practices.

Prerequisites: SMGT1160 or advisor approval. Offered: Fall, Spring

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the course syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Learn strategies to effectively procure, organize, implement and monitor the products and services that bring an event to life. This course focuses on event design basics, room set-up, event flow, entertainment, food and beverage options, and communication. Students will research and shop for a case study special event venue and design a boardroom presentation to present venue and theme recommendations to a boss or client; learn vendor selection techniques, and event specifications will be created and vendor/venue work orders reviewed. Get acquainted with music licensing, host liquor liability, the Americans with Disabilities Act (ADA), and preparation for a pre-convention briefing. Students will explore planner resources such as convention and visitor bureaus and destination management companies.

Prerequisites: SMGT1161or advisor approval. Offered: Fall, Spring

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the course syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Promote your meetings, events, festivals, tradeshows and conventions with the skill of an experienced event marketer. This course combines marketing and public relations expertise to make your event a success! Curriculum includes a business simulation and integrates key business skills such as critical thinking, team dynamics and communication.

Prerequisites: None. Offered: Fall, Spring

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the course syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Sponsorship dollars can mean the difference between financial success or ruin for an event. Sponsor visibility and benefit to the sponsoring organization can make or break their business. Establishing ROI for the event as well as the sponsoring organization is important to the symbiotic relationship between these entities. For the event planner, the value of sponsorships to the event and its attendees, as well as how to integrate the sponsorship into the event are key elements of success. Fundraisers, who frequently double as the event planner, need to know how to place value on sponsorships, maximize the sponsor experience and where to find more sponsors. Event planners and fundraisers will learn state-of-the-art methods for finding, securing and retaining sponsors in this class.

Prerequisites: SMGT1160, SMGT1161, SMGT1162, SMGT1163, or instructor's approval.

Credit Breakout:  3.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Students will be responsible for study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts as outlined in the coursed syllabus, complete assignments and quizzes and participate in the assigned group case study in a timely manner as specified in the course syllabus.

Learn to recognize potential risks in the hospitality environment and to prioritize those risks for action. Application of practical strategies to management risks of people, property and goodwill are key elements of success. Learn risk management techniques using case studies and real-life scenarios.

Prerequisites: None.

Credit Breakout:  2.00  lecture,   0.00  lab,  0.00  other.

Student Expectations: Students will be responsible for review of lectures and study of lecture notes, text and discussion posts. Students will be required to participate in discussion posts and complete assignments and quizzes in a timely manner as specified in the course syllabus.