Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each participant is expected to attend classes as scheduled, participate in classroom activities, and complete assignments on time.

Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

This course studies advertising fundamentals. Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Examination of advertising's relationship to other promotional elements of selling, sales promotion and publicity, and the functions and operation of an advertising agency.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

This course is an introduction to the proposal-writing process and its role in the marketing cycle. It covers the skills needed and information required to write a compelling proposal. It also covers the components of a good proposal and factors that can result in a rejected proposal.

Prerequisites: None. Offered: Varies

Credit Breakout: 1.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least two hours per week preparing for class.

Course examines how to write advertising copy for all areas of marketing communications such as the Internet, public relations, news media, scriptwriting, business writing as well as for print, radio, television and collateral media.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

This course explains the importance of promotions in marketing. It defines the steps in promotion planning and the strategies used in both trade and consumer promotions. Techniques in promotional strategies, such as motivational and support programs, event sponsorship, premiums, contests and sweepstakes, tie-in programs, sampling, discounts, and couponing, will be discussed.

Prerequisites: None.

Credit Breakout: 2.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least two hours per week preparing for class.

This course explains the nature and use of public relations as a promotional tool. Training in the writing and preparation of press releases and press kits, publicity campaigns, conduct of press conferences, and other public relations tools. Course also includes current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques.

Prerequisites: None.

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

Course provides an overview of electronic commerce by examining and evaluating tactics of businesses utilizing the internet and other electronic media as part of their marketing mix. A review is made of Web technology trends and e-commerce strategies.

Prerequisites: None

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction.

Prerequisites: None. Offered: Varies

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Each student will spend at least three hours per week preparing for class.

Examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, contract, employment, and labor laws and how they affect business, such as harassment, discrimination, TORTS, documentation and terminations.

Prerequisites: None. Offered: fall, spring

Credit Breakout: 3.00 lecture, 0.00 lab, 0.00 other.

Student Expectations: Be on time for class and returning from break; communicate effectively; participate in all class activities & projects; complete all outside class assignments on time; participate online; turn off cell-phones and pagers; respectfully challenge each others views.

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