Marketing and Sales

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Overview

  • Delivery: Daytime, Online
  • Start: Fall, Spring or Summer Semester, Full- or Part-Time
  • Location: Apple Valley Site

Outcomes

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Marketing Program FootageAMA Club

Major Description

Marketing is a vast field with room for multitudes of professions. Experts estimate that more than one-third of all Americans have marketing activities in their positions.

Business Marketing: This program provides skills delivered in the Marketing Communications Specialist certificate along with photography, management, budgeting and accounting, business communications, strategic planning and presentation skills. (This certificate can be completed online.)

Marketing Communications Specialist: This program delivers knowledge of all general marketing concepts along with basic graphic design and photography. Graduates are versed in graphic design software, Web site construction, preparation of news releases, and organization of publicity events and press conferences. This certificate can be taken fully online. (This certificate can be completed online.)

Marketing Design Specialist: This program delivers knowledge of all general marketing concepts along with basic graphic design and photography. Graduates are versed in graphic design software, Web site construction, preparation of news releases, and organization of publicity events and press conferences.

Sales Specialist: This certificate gives students the skills associated with direct promotion of products and services to potential customers. Training includes basic sales, professional and management sales techniques, essentials of marketing, sales organization and operations, customer relations, professional standards and ethics, and consumer buying behavior. (This certificate can be completed online.)

Work Environment

Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers can have creative or analytical positions within a department because both are needed to grow an organization. Professionals tend to work under deadlines set from managers, vendors, or themselves.

Potential Job Titles

  • Commercial Marketing Specialist
  • Marketing Administrator
  • Marketing Coordinator
  • Brand Manager
  • Business Development Specialist
  • Media Planner

Salary Data

  • Median wage (U.S.): $49,466/year
  • 75th percentile (U.S.): $57,878/year
    (salary.com)

Academic Advisor

Dean

  • Gary Hebert
    Dean of Business, Technology & Customized Training

Instructors

Carie Statz 651-423-8622 carie.statz@dctc.edu BIO Blog

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